ABOUT
CHRISTOPHERWEHNER
Strategic Transformation & Executive Advisor
Strategy sets the direction. People determine whether they understand and actively drive transformation.
In advising executives and organisations, I combine strategic and analytical clarity with decades of leadership experience. I act as a sparring partner for decision-makers, challenge established perspectives, provide direction in complex situations and help companies turn strategic decisions into tangible, actionable change.
MY PHILOSOPHY
“Passion, perseverance, curiosity and trust in people are what drive my lifelong growth.”
MY EXPERIENCE
I grew up in my family’s wholesale food business, where I learned early on to take responsibility and make the customer the starting point for every business decision.
After training in banking and studying business administration at the University of Erlangen-Nuremberg, I also established my own trading company. As a product manager at Tchibo in Hamburg, I gained my first international management and leadership experience and developed my fundamental understanding of marketing as an integrated business philosophy and leadership responsibility.
This was followed by decades in leadership and top-management positions at international automotive groups, including AUDI AG and BMW Group, working with the BMW, MINI and Rolls-Royce brands. My responsibilities spanned brand and corporate strategy, marketing and product strategy, pricing and volume planning, and international product management and sales. As president of a Southeast Asian sales region covering 14 countries, based in Singapore, I was responsible for the business of two subsidiaries and 12 importers in a highly dynamic international environment.
These varied roles now give me a comprehensive 360-degree business perspective on business models across industries and regions, including the interaction between headquarters and local markets.
